To hack. To infiltrate a system or process and change it.


We have developed an exceptionally simple and unique coaching process to help learners infiltrate their particular negative thought processes - the ones that create feelings of inhibition and fear - and change them.

What we get in life is the automatic by-product of what we do

What we do is the automatic by-product of how we feel

How we feel is the automatic by-product of the stories we hold in our head

We tell ourselves only two kinds of story. One holds us back, and the other propels us forward. When we make the shift from I can’t to I can, everything changes.

Everyone has doubts, inhibitions, anxieties and fears. But … it is what we then do with the fear - how magnificently we use it - that makes all the difference in the world.

Like in all communication, when we talk to ourselves we need crystal clarity.

Self-talk (internal dialogue), like the sentences in this article, has a syntax: an order of words and images that convey meaning and trigger emotion. Syntax really matters:

An English professor wrote the words: ‘A woman without her man is nothing’ on the chalkboard and asked his students to punctuate it correctly. All of the men in the class wrote: ‘A woman, without her man, is nothing.’ All the females in the class wrote: ‘A woman: without her, man is nothing.’

Learning how to craft the words, images and punctuation of the stories we carry in our heads is the foundation stone of confident and fearless behaviour.

This is what happens when we learn to hack our doubts, anxieties and inhibitions

This is what we do. We teach people how to rewrite the stories in their head - taking the energy that once was doubt, caution, inhibition, uncertainty and turning it into confidence and courage.

Imagine what would happen - in you, and in the people around you - if, whenever you felt a moment of fear, you were able to immediately hack your negative emotions and convert their energy into:

  • Standing up to present ideas to an unfamiliar audience

  • Elegantly challenging someone else’s point of view in meetings

  • Dealing with the pressures on your time with greater ease

  • Asking for help when you are unsure or feel out of your depth

  • Suggesting very creative and innovative ways of doing something that has become routine or lacking in impact

  • Finding the extraordinary strength needed to handle difficult or distressing situations at work and especially at home

  • Engaging comfortably in all business and social situations

  • Feeling motivated and fully engaged in the pursuit of your goals

  • Dealing more calmly with the pressures on your life, work, relationships, health and wealth

  • Passing on uncomfortable news

  • Working comfortably alongside very clever people who used to make you feel inadequate

  • Expressing your personal thoughts and ideas in a group situation

  • Challenging the consensus in a group situation

  • Coping positively with the influence of global anxiety about the future of humanity in the face of increasing threats to wellbeing and life

  • Reaching out to get to know someone new

  • Connecting with more people and feeling less isolated at work

  • Building relationships with people in more senior positions

  • Giving sensitive feedback to people more senior than you

  • Experimenting daily with the idea that confidence comes after taking risk, not in preparation for it

  • Feeling increasingly confident in who you really are, and allowing people to see the real you

  • Becoming more trusting in your intuition

  • Being open to, and even excited by, new ideas and continuous change

  • Expanding your comfort zones each and every time you bump up against a moment of doubt, anxiety or fear

  • Presenting, convincingly, your case for promotion or a pay rise

  • Finding the courage to ask big questions like, “Am I who and where I want to be?”

  • Standing up and moving on after a catastrophe

  • Discovering and believing that you are enough

  • Becoming an ever greater and more resourceful rock for your family and friends in the tough times


  • Calling out behaviour that is profitable but against company values

  • Challenging poor behaviour, even when the stakes are high, and then supporting change

  • Having hard conversations with those who need to change or be changed

  • Making ever stronger connections with other senior executives

  • Reaching out, with ease, to people of considerable influence to seek their counsel or mentoring

  • Reaching out, with ease, to people of considerable influence to influence them!

  • Being interviewed in the media

  • Giving difficult feedback for poor performance

  • Taking a proactive idea to a client board member who you don’t know

  • Using a completely new, creative or provocative way to present a proposal to an important client

  • Negotiating harder and more persuasively to test all boundaries

  • Speaking up and campaigning more for the issues that you feel really matter

  • Reaching for ever higher levels of leadership influence and impact

  • Organising your work in the service of your life, not the other way round

  • Making a significant or risky career move

  • Thinking more about your own personal purpose and legacy beyond the daily demands of family and work.

  • Taking decisive action when you feel you’re in the wrong role or career

  • Leaving an extraordinary legacy

  • Finding the courage to keep asking big questions like, “Am I who and where I want to be?”

  • Starting to play so big you scare yourself - and discover what it feels like to be fully alive